Leanne TremblayinChatbots LifeBuilding a chatbot swipe fileIf you’ve done any kind of copywriting, you’ve probably got a swipe file. (And if you don’t have one, get crack-a-lackin! In fact, start…7 min read·May 13, 2021----
Leanne TremblayinThe CX Writer3 CX KPIs you need to learn (and how to improve them with copy)CX (customer experience), like all aspects of online and offline marketing, has its own set of favorite KPIs. Knowing what these are and…3 min read·Nov 20, 2020----
Leanne TremblayinThe CX WriterWhy copywriters need to know CXSince I started Mintedleaf more than 15 years ago, I’ve been in the business of solving customer problems. I’ve written web copy…7 min read·Nov 19, 2020----